In the world of B2B services, especially staffing, seeing your company’s name once isn’t enough. To win new clients, your agency needs to show up again and again, until the buyer not only remembers your name but connects it directly with the value you provide. This isn’t a one and done game. Recognition is earned through consistency.
The Rule of 7 (And Why It’s Really More Like 17)
You may have heard of the “Rule of 7.” The idea that it takes about seven exposures before someone remembers your brand and trusts it enough to act. In consumer marketing, that might hold up. But for staffing agencies selling to other businesses, it’s often just the starting point.
B2B services—like HR, payroll, and staffing—tend to have longer sales cycles and multiple decision makers. Studies back this up:
Business services often require 16.9 touchpoints before a sale (Focus Digital).
Complex deals can involve hundreds of interactions before a decision is made (Instantly).
So, if you’re running a staffing agency trying to earn the trust of hiring managers, CFOs, and operations leaders, expect somewhere between 10 to 20 meaningful interactions before they confidently say, “Yes, I know who you are, and I know what you do.”
What That Looks Like in Practice
Let’s take an example. You run Premier Staffing Solutions, a staffing firm focused on manufacturing and logistics. Your prospects aren’t going to call you after seeing a single LinkedIn post. Recognition builds when they encounter your name across multiple, consistent touchpoints, like these:
LinkedIn posts introducing your agency as a trusted workforce partner
Sponsored ads targeting HR and operations managers
Monthly email newsletters with client success stories
Guest blogs or podcast appearances on industry platforms
Remarketing ads reminding prospects who you are
Direct mail or trade association features aimed at key decision makers
Each of these is a small but crucial step in building familiarity and credibility. The magic happens when they all work together.
Big Results Don’t Always Require a Big Budget
For smaller staffing firms, the good news is that recognition doesn’t have to cost a fortune. You can make serious progress through consistent, focused efforts like:
Regular organic social posts
Writing guest articles or blogs in your niche
Running modest retargeting campaigns
Networking in your local business community
The key isn’t the size of your spend, it’s the consistency of your presence.
Freeing Time and Capital to Focus on Growth
This is where a strategic partner like Madison Resources can make a real difference. By outsourcing critical but time-consuming functions, like payroll funding, processing, and invoicing staffing owners can turn fixed costs into scalable, revenue-tied expenses.
That shift:
Frees up working capital for marketing and business development
Removes administrative bottlenecks that slow growth
Lets you focus on building relationships and increasing visibility
When your back office runs smoothly and your cash flow is predictable, it’s easier to stay consistent where it counts, out in the market.
The Takeaway: Be Seen, Be Known, Be Trusted
You can’t win the sale if your prospect doesn’t recognize your name and trust your value. Building recognition that converts isn’t about flashy one off campaigns, it’s about showing up consistently and delivering a clear, credible message across every channel.
Stay visible. Stay consistent. And let partners like Madison Resources handle the rest so you can focus on growing your staffing firm.
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