Your privacy is important to us.
Effective Date: May 1, 2022
II. MADISON's Roles & Responsibilities
Each of our customers, not MADISON, controls whether they provide you with a subscription to the MADISON cloud service, and if they provide you with a subscription, they control what information about you that they submit to our service. This content may include contact information (such as your first and last name, email address, and phone number), professional information (such as the department you work for at your place of employment), or other types of information a customer chooses to submit. Use of this content by MADISON is governed by agreements between MADISON and the Customer.
If your Personal Data has been submitted to us by or on behalf of a MADISON customer and you wish to exercise any rights you may have under applicable data protection laws, please inquire with the applicable customer directly. Because we may only access a customer’s data upon instruction from that customer, if you wish to make your request directly to us, please provide to us the name of the MADISON customer who submitted your Personal Data to us. We will refer your request to that customer and support them as needed in responding to your request within a reasonable timeframe.
III. Personal Data We Collect and Data Sources
Covered Data Processing Activities
We collect information about you when you provide it to us, when you interact with our websites and electronic systems, and when you attend events and visit our offices, and when other sources provide it to us, as further described below.
Information you provide to us
Based on our current practices, we collect the following categories of information about you:
Contact and Professional Data: We collect contact and/or professional data about you in person, through communications, including communications from you or your colleagues, and through our websites. For example, you provide your contact and professional information to us when you sign up to learn more about MADISON’s products and services, download content, register for an event, and visit our offices. If you attend an event, we may also receive contact and professional details about you when you choose to scan your attendee badge or by providing a business card or other method where you share Personal Data with us. Typically, contact data includes your name and contact methods, such as telephone number, email address, and mailing address, and professional data includes details such as the organization you are affiliated with, your job title, and industry.
Biographical, Community, and Support-related Data: We may also collect various types of biographical, community, and support-related Personal Data from you via our help center and community support forums. For example, if you register for an online community that we host, we may ask you to provide a username, photo and/or biographical information, such as your occupation, organization name and areas of expertise. Additionally, you may provide Personal Data to us when you create user-generated content (for example, by posting in a forum), provide MADISON with feedback, or when you participate in interactive features, trainings, online surveys, contests, promotions, sweepstakes, activities, or events. You may also be asked to provide contact information, a summary of the problem you are experiencing, and any other information that would be helpful in resolving a customer support request.
Job Applicant Data: You provide your contact and professional information, including your resume with educational and work background, when you apply for a job with MADISON. You may also provide us with sensitive information, like your Social Security Number or other government identifier, racial or ethnic origin, or other such Personal Data in connection with your job application.
Contract and Payment Data: We may receive contract details (like signatures) from you or your organization and use third party payment processing services to collect payment and billing information, which may contain Personal Data such as billing name, billing address and payment card details, in connection with some of our products and services.
Audio, Electronic, or Visual Data: If you attend a MADISON in-person or virtual event or agree to be recorded in a telephone or video meeting, we may record some or all of that event or meeting. For events, we may document the event in various ways, such as by taking photos at the event, interviewing you at the event, or recording your participation in a live question and answer or other interactive session. We use this information for business and marketing purposes to better inform the public about MADISON, its events, and provide testimonials about our products and services.
Personal Data We Collect from Other Sources
In the course of doing business we receive Personal Data and other information from other third parties for our business or commercial purposes. This information varies and typically falls into a few categories:
- Business contact information (such as name, job title, business email, phone number, and address), social profile (such as LinkedIn or XING) including other details about your company for sales and marketing purposes, including to better inform you about MADISON products and services;
- Third-party platform usernames and identifying information;
- Details about you as a job candidate (which may include your name, resume, educational and work history, criminal history information, and feedback) as permitted under law; and
- Data used for security purposes to protect our products and services.
We receive business contact information that contains Personal Data for commercial purposes, including details about your company from third parties for marketing and business intelligence, such as analyzing business opportunities, identifying potential new customers, and providing our audience with more relevant content and advertising. Typically, we receive this information about you from a few sources, such as: (i) third-party marketing initiatives, such as events where we are a sponsor or website forms hosted by third parties that may provide content about us; (ii) when you consent to having your attendee badge scanned at an event hosted by us or another third party; (iii) companies, such as information aggregators and similar entities, from whom we have licensed business contact information; and (iv) referrals. In some situations, we may combine such business contact information with other non-personal and Personal Data we possess or that you have provided to us. For example, we may combine business contact details with details about your organization, such as its address or revenue range, and analyze this information for business opportunities or use this to send you tailored content.
We also receive information from third-party platforms for various business purposes such as credit, program management, or technical reasons. For example, we may receive credit information about an enterprise that includes the names of individuals. If you participate in an open source project or our public bug bounty program, we may receive details about you, such as your username or pull requests, to help us manage your participation in the project or program and provide you with updates.
If you are a candidate applying for a job at MADISON, we may receive Personal Data about you from third parties for business purposes, such as through background checks (educational, employment, criminal, and financial information), publicly-available sources (like social media accounts, including LinkedIn for identifying candidates), feedback about your application and from interviews, and other third parties that may provide feedback about your application.
For our professional services work, as a processor or service provider, MADISON may also receive Personal Data about you to perform its obligations under its contract with a third party. MADISON partners may also share your business contact information with MADISON as part of their recommendation to your company to become a MADISON customer. If MADISON is interested in partnering with, acquiring, investing in, or partners with, acquires, or invests in your employing or retaining company, MADISON may receive Personal Data about you through the (potential or completed) transaction for its business purposes.
Device Data, Usage Data, and Metadata We Collect
Explanation of Device Data, Usage Data, and Other Metadata and Technology Used
Like most websites, applications, and software across the Internet, MADISON collects certain Personal Data. This type of data collection allows us to better understand how individuals use our websites, products and services and how they perform. For example, we may collect metadata about you, including technical data about your performance or use of our website, products and services. We may also collect device data about you to help us determine that users from one type of device use our websites, products and services in different ways than users of a different type of device, which in turn allows us to improve our websites, products and services, such as through optimizing the screen size of MADISON mobile applications, or making sure our customers’ users have a more efficient user experience.
Essential cookies. Essential cookies are required for website functionality and security. For example, authentication, security, and session cookies may be required for our website or products to work.
Functional cookies. We use functional cookies to help enhance our websites’ performance, for market research, or other analytics or advertising that is not tied to a specific individual. For example, we may use Google analytics to help us track how many individuals visited our website. We may also utilize HTML5 local storage cookies for the reasons described in this section. These types of cookies are different from browser cookies in the amount and type of data they store and how they store it.
Targeting or advertising cookies.
We use targeting and advertising cookies to help us understand our marketing efforts and to reach potential customers across the web. For example, we contract with third-party advertising networks that may track your activity over time and across different channels, including our websites, email activity, and other websites and applications that display advertisements. They may use this tracking information to understand and predict your interests, to display an advertisement for MADISON on another website, or email you with a marketing communication for a MADISON product.
If you would like to manage your cookies and your permissions to share data with cookie providers, please visit the below Section VIII - Your Information Choices.
A second common technology we use to collect metadata that may be considered Personal Data is beacon technology. We use beacons in our websites and in email communications to you. Beacons provide us with information about your activity and help us to improve our business operations and strategy, such as by understanding our email communications’ functionality and improving our websites and content. For example, if you click on a marketing email we send to you about a new product or service, the beacon will provide signals to us that you and your organization may be interested in learning more. If you would like to manage your email subscriptions with us, please visit the below Section VIII - Your Information Choices.
Data Collected from the MADISON Service and Ancillary Products
We offer products that collect both Customer Data and Usage Data (as defined in our agreements with customers, including from the MADISON Service). Our collection of both types of data enables us to provide and innovate upon the MADISON Service, which in turn allows us to act as a service provider to our customers and to continuously improve upon the services we provide to our customers. In conjunction with the products we make available to our customers, we may collect additional data, such as user-agent and browser version, IP address, the URLs you visit, logs of your usage and click activities, logs about your login history, identity confirmation, and device data (such as whether your device is managed by an administrator, the operating system installed on the device, certain device configurations, and similar device or version information).
MADISON as a Business
As with most websites, whenever you visit a MADISON website, utilize our App, take a MADISON training, engage with the MADISON Community, or when you interact with MADISON promotional content, MADISON may receive both Personal Data about you from information-gathering tools and passive information collection on our websites, including Personal Data from our websites you visit or emails we send. This information collection typically includes information such as cookies, beacons, demographic information, company and role details, market research and publicly-available information, IP address, device and browser details, usage information, timestamps, pages viewed, searches, interaction with and action taken by you on our websites or content, as well as other non-Personal Data. If you sign up to participate in specific programs, such as the MADISON Innovation Forum, we may analyze usage data related to your use of our Service along with the data you choose to provide to us through MADISON Innovation to provide you with a better customer experience.
We use the information we collect as a business to analyze and predict results arising from our sales and marketing efforts, improve the performance of our websites, products and services and customer support, identify potential customers, opportunities, and potential new product areas, ascertain trends, improve our websites’ functionality, improve our security, and provide us with general business intelligence, including through the use of machine learning technology. We may also combine the metadata and usage information collected from our websites with other information to help further the purposes described in the previous sentence.
Intentional Disclosures to Third Parties
As part of the functionality we make available on our websites and to better reach our customers and prospective customers, there may be categories of third parties that are authorized by us to operate on our websites and access your Personal Data, such as your contact data, IP address or cookies. Depending on your location, (for example, for visitors from California and the European Union), MADISON only shares Personal Data with such third parties if you agree to such sharing through a website banner or form. In other parts of the world, this information may be automatically collected when you visit our websites. These categories of third parties include, but are not limited to, advertising networks and social networks. At any time, you may choose to withdraw your decision to share personal data with these third parties through our websites by visiting the below Section VIII - Your Information Choices. For specific details on these companies’ privacy practices, please visit their privacy policies.
IV. How We Use Personal Data
Communicate with you about our products and services and facilitate other interaction. We may use your Personal Data, such as contact data, Ancillary Data, and metadata, to send you transactional communications, notices, updates, security alerts, and administrative messages regarding our products and services that may be useful to you and your organization. We will respond to your questions, provide tailored communications based on your activity and interactions with us, and help you use our products and services effectively.
Support safety, security, and manage operations. We use Personal Data, such as contact data, Ancillary Data and other metadata, about you and your use of our products, services, and offices to verify accounts and activity, monitor suspicious or fraudulent activity, assist our customers in their monitoring of suspicious or fraudulent activity, and identify violations of policies regarding the use of our products and services. We also process Personal Data for security and operations management reasons, such as to register visitors to our offices, including to manage non-disclosure agreements that visitors may be required to sign.
Market and promote our products and services. We use your Personal Data, such as contact data, Ancillary Data, and other metadata, about how you use the products and services to send promotional communications that may be of specific interest to you and your organization, including by email and by displaying MADISON marketing communications on other companies’ websites and applications, as well as on third-party platforms like Facebook, Twitter, and Google. These communications are aimed at encouraging engagement and maximizing the benefits that you and your organization can gain from MADISON’s products and services, including information about new products and features, survey requests, newsletters, and events we think may be of interest to you and your organization.
Manage contests or promotions and customer appreciation. MADISON may occasionally run contests or other special promotions or make available opportunities or other tokens for customer appreciation, and if you register for these, we may process your Personal Data, such as contact information, biographical information, and contract-related data to perform our contract with you. MADISON may also use the Personal Data, such as contact data, collected in these contests, promotions, and for customer appreciation as well as to send you promotional material about MADISON and our partners.
Process payments. We process Personal Data, such as contact information, contract-related data, financial information, biographical information, and payment information to process payments to the extent that doing so is necessary to complete a transaction and perform our contract with you or your organization.
Recruiting. We process your Personal Data, such as contact, job applicant, and biographical data, to assess your application and to evaluate and improve the recruitment system, our application tracking and recruitment activities. We also use your Personal Data to communicate with you regarding your application or opportunities at MADISON that appear over time that we believe may be of interest to you. We also use your Personal Data to send you a new hire and employee experience information. We may verify your information, including through reference checks and, where allowed, background checks.
Other purposes for our legitimate interests: Where required by law or where we believe it is necessary to protect our legal rights, interests, or the interests of others, we may use your Personal Data in connection with the management of our business, including but not limited to, for operational purposes, legal claims, compliance, regulatory, and audit functions, protecting against misuse or abuse of our products and services, and protecting personal property or safety. For example, we may review compliance with applicable usage terms in our customer contracts, assess capacity requirements for our products, websites, and offices, improve your user experience, respond to requests by you for support or for contact, or identify customer opportunities.
Other purposes with your consent: We may use your Personal Data if you have given us consent to do so for a specific purpose not listed above. For example, we may publish testimonials or featured customer stories to promote our products and services or record phone calls for quality and training purposes, with your permission.
If we process your personal data for a purpose other than that set out above, we will provide you with information prior to such processing.
V. Personal Data Shared by MADISON
Service Providers. For all categories of information that we collect, we share Personal Data with our service providers for various business purposes, including, but not limited to, auditing interactions with users, debugging our websites, products and services, security purposes, internal research and gleaning insights through machine learning, short-term uses such as credit verification, payment processing, IT services, quality control and safety, gift fulfillment, in-person and virtual event management, as well as to perform other services on our behalf. For example, we may use service providers to help us proctor and score MADISON certification exams or host our customer relationship management system.
In-person and Virtual Events. If you choose to register for or attend a virtual or in-person event or webinar that we host (such as a MADISON customer conference), enter a contest or raffle with us and a sponsor, or download content (such as a whitepaper) from our website, then we will share your contact information, content interest information or other activity data, and any other information, including Personal Data, collected in the course of these activities for commercial purposes with those sponsors. In many cases, you intentionally disclose your details by providing your information to these sponsors through consent via a registration form or by scanning your badge at the applicable sponsor’s booth. Virtual events hosted by third party platforms may also collect additional data from you when you visit their sites. The treatment of this information is subject to each of these third parties’ respective privacy statements.
Partners and Resellers. We share your Personal Data, such as contact information, business details, and content interest and activity details, with our partners and resellers for business purposes, such as to carry out our business or for joint marketing efforts to reach our customers and prospective customers. In many cases, you intentionally disclose your details by providing your information to these sponsors through consent via a registration form.
Protection of Rights, Security and Fraud Detection. For all categories of data, we collect, we share your Personal Data with third parties for business purposes to protect our customers, users, secure our physical and intellectual property, and to prevent or investigate security or fraudulent attempts against our users through our platform.
Law Enforcement and Legal Requests. For all categories of data, we collect, we may share Personal Data to comply with applicable law or respond to valid legal requests, such as a subpoena, from law enforcement or other authorities.
With our Affiliates, Related to Corporate Transactions, and Provision of Professional Services. For all categories of data, we collect, we share Personal Data among our affiliates and subsidiaries for business purposes, including any service providers and agents that work on our behalf. For example, we may share your Personal Data with support service providers with whom we have in place agreements to protect your Personal Data. We may also share your information as required for us to carry out a corporate transaction, such as a merger or sale of assets of all or part of our company. We will also share your Personal Data with our professional service providers (for example, our auditors, insurance providers, financial service providers, and legal advisors) as needed for us to run our business.
Platform, Training, and Community Analytics Data. We share metadata (for example, unique identifiers and usage data) collected through our platform with analytics service providers for our business purposes, such as to provide a better user experience and generally help make our products and services better.
Advertising and Marketing. We share your Personal Data, such as metadata and contact data, with third-party advertising and marketing providers, to allow us to better reach our customers and prospective customers, and to sell our products and services. In some circumstances we may ask you to consent to directly disclosing your Personal Data with these third parties prior to sharing your Personal Data, such as via a consent banner on our website.
Anonymous or De-identified Usage Data. We share anonymized or aggregated usage data or security threat information with third parties or the public. For example, this may include sharing trends regarding organizations’ use of MADISON’s products and services to customers and prospective customers in our “Organizations MADISON Utilization” report. The data shared in this category is not Personal Data.
MADISON Community, Help Center, and Other User Generated Content. We make available a community forum, as well as blogs and other means for you to post information on our websites. This is publicly-available information that you choose to share and it may be read, collected, and used by others that visit these websites. Except for username (which may be your real name) and the details that you choose to include in your profile, the categories of data shared in these circumstances will depend on what you choose to provide.
Recruitment Data. When you apply for a job at MADISON, we share your Personal Data, including applicant data, biographical information, and other Personal Data we possess with our affiliate companies for business reasons, such as human resource management and internal reporting; our service providers for business reasons, such as the recruitment platform and to manage background checks; and law enforcement or government authorities, or as otherwise necessary to comply with law.
MADISON Social Media Outlets
MADISON’s websites may use social media features, such as the Facebook “like” button, the Instagram “heart” button, Twitter sharing features, and other sharing widgets (“Social Media Features”). You may be given the option by such Social Media Features to post information about your activities on a website to a profile page of yours that is provided by a third-party social media network in order to share content with others within your network. Social Media Features are either hosted by the respective social media network, or hosted directly on our websites. To the extent the Social Media Features are hosted by the respective social media networks and you click through to these from our website, the latter may receive information showing that you have visited our website. If you are logged in to your social media account, it is possible that the respective social media network can link your visit to our websites with your social media profile.
Your interactions with Social Media Features are governed by the privacy policies of the respective companies that provide the relevant Social Media Features.
VI. MADISON's Security Posture & Measures Taken
Security is a critical priority for MADISON. We maintain a comprehensive, written information security program that contains industry-standard administrative, technical, and physical safeguards designed to prevent unauthorized access to Personal Data.
However, no security system is perfect, and due to the inherent nature of the Internet, we cannot guarantee that data, including Personal Data, is absolutely safe from intrusion or other unauthorized access by others. You are responsible for protecting your password(s) and maintaining the security of your devices.
VII. How Long Does MADISON Keep Your Data?
We will retain your Personal Data for a period of time that is consistent with the original purpose of the data collection, or as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. We determine the appropriate retention period for Personal Data by considering the amount, nature and sensitivity of your Personal Data processed, the potential risk of harm from unauthorized use or disclosure of your Personal Data and whether we can achieve the purposes of the processing through other means, and on the basis of applicable legal requirements (such as applicable statutes of limitation).
VIII. Your Information Choices
Your Privacy Choices
In the above sections, we describe how we may collect, use and share your Personal Data for providing relevant content and advertising. Below, we describe how you may unsubscribe, opt-out, or otherwise modify settings related to our processing of your Personal Data.
Direct Email Marketing. If you wish to withdraw from direct email marketing communications from MADISON, you may click the “unsubscribe” button included in our emails or visit our Subscription Center. Please note, you cannot unsubscribe from critical transactional emails that are related to our provision of our online Service (such as those related to security and your MADISON account). If you wish to withdraw from emails received through the MADISON Talent Community, then you may click the “unsubscribe” button included in our emails or visit our Madison Personal unsubscribe page here.
Direct Marketing – Phone or Postal Mailings. If you wish to withdraw from phone call or postal mail marketing communications from MADISON, please request to do so through our form.
Cookie Preferences. To manage the use of relevant advertising and other non-essential cookies, please see details below:
- Required Cookies -These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
- You may also adjust your web browser settings to opt-out of non-essential cookies. Please understand that blocking or deleting non-essential cookies may affect our websites’ functionality.
- Since there is no common standard adopted across the industry or regulators for “Do Not Track” signals, we are not able to commit to responding to requested preference changes. However, we will continue to monitor developments around this issue.
- If you came to our websites from personalized advertising, then you may further opt out of interest-based advertising from our advertising vendors through the Digital Advertising Alliance by using the following, applicable link(s): (i) USA; (ii) Europe; (iii) Canada; and (iv) Other regions.
Note that any choice with regards to cookie-based advertising only applies to the web browser through which you exercise that choice. You will still continue to see advertising, including potentially from MADISON, even if you opt-out of personalized advertising.
Your California Privacy Rights
Under the California Consumer Privacy Act of 2018 (“CCPA”), effective January 1, 2020, if you are a California resident, you have rights to understand and request that we disclose how we collect, use, disclose, and sell your Personal Data to the extent permitted by applicable law. If you would like to learn about our verification process, including the details that you must provide to us to verify your request, click here.
Right to Know About Personal Data Collected, Disclosed, or Sold. You have the right to request that we disclose what Personal Data we collect, use, disclose, and sell.
Right to Request Deletion of Personal Data. You have the right to request the deletion of your Personal Data collected or maintained by us as a business.
Right to Opt-Out of the Sale of Personal Data. You have the right to opt-out of the sale of your Personal Data by us as a business, in the event we sell Personal Data.
Right to Non-Discrimination for the Exercise of Your Privacy Rights. You have the right not to receive discriminatory treatment by us for the exercise of your privacy rights conferred by the CCPA.
Authorized Agent. You may designate an authorized agent to make a request under the CCPA on your behalf by us with a copy of your power-of-attorney document granting that right.
Financial Incentives. We do not provide any financial incentives tied to the collection, sale, or deletion of your Personal Data.
Since this no reasonable way for us to verify information for which we are a service provider to our customers, we will not respond to any requests in relation to data we hold on behalf of our customers.
IX. How to Contact MADISON
If you would like to contact us with questions or concerns about our privacy policies and practices, you may contact us via any of the following methods:
Online Form: Click here.
Toll-free Number (USA): 888-806-2347
ATTN: MADISON Data Protection Officer (MADISON Privacy Team)
72 Mirona Rd, Suite 4
Portsmouth, NH 03801
If you are not able to access our form, you may request that a copy be provided to you in an alternative format by calling 888-806-2347 (USA toll-free) or emailing firstname.lastname@example.org.
X. Changes to the Policy