Social Media Recruiting: Why it's Important and the New Wave of Recruiting
At first glance, social media may appear to be a place for people to share posts about their lives, adventures, friends, and family. However, these platforms reach far beyond these intimate moments, becoming a breeding ground for businesses to reach an audience of millions in a quick and effective way. The Statistica Research Department published an article in June of 2021 revealing that over 70 percent of the US population is active on social media, making these platforms a place of congregation for passive candidates. Herein lies the ability to connect with and form relationships with job seekers beyond listing the job requirements and salary range. For the full Statistica article, click here.
THREE WAYS implementing social media into your marketing strategy increases brand reach and client connection.
Emphasize your Employer's Brand
Pushing social media content about your organization is a great way to reach the passive candidates that might not be checking your job postings on the usual job boards. Social media is the gateway to showing videos, images, and stories about your company culture and the employees behind the work that you do. It puts a face to a brand. These posts may include your team traditions, shared interests, and other aspects that make your organization stand out. These human interactions that take place in office life can be shown to candidates as a way to show relatability and connection. When an emotional connection is evident and established, curiosity arises and business follows.
Reach Targeted Clients
Using the right social networks lets you tailor your job postings to reach candidates most suited for your role. Because each platform has its own unique methodology and culture, you can send the right message to the right job seekers at the right time. Most social media platforms have direct messaging, allowing interested candidates to reach out to your company and vice versa.
Personalize the Candidate Experience
Getting to know job seekers through social media provides a clearer picture of their professional background and personal interests. You can view the candidates' posts and comments and interact through direct messaging to gain insight into their education, skills, and experience and what they are looking for in both a job and an employer.
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