How to Effectively use the Features of your LinkedIn Recruiter Seat
LinkedIn is one of the largest online professional networking sites in the world. A LinkedIn Recruiter seat gets you access to Premium search filters, full profiles of all LinkedIn members and 150 InMail messages per month for each seat held. With 680 million users recorded in 2020, the candidate pool can be daunting. At an annual subscription fee of $8,999, it is imperative to know how to navigate this social platform to source the highest qualified candidates, and ensure that your money is being used in an effective and valuable way.
Conduct a Granular Search to sift Through the Large Candidate Pool
LinkedIn profiles are typically more detailed and unique than the usual resume that you may find on job boards. Recruiter seat holders are able to view a prospect’s interests, reposts, detailed skill sets, and certifications. The candidate search engine enables you to separate active versus passive candidates by using the “Actively Searching” filter. This is especially useful, seeing that 70% of LinkedIn users are inactive, according to a study conducted by LinkedIn in 2015.
Among many other filters, the Advanced Search allows seat holders to search by past and current companies. Take advantage of this feature by entering companies within the same industry that you are recruiting for. To further narrow down the candidate pool, use the Applicants filter to view candidates that have already applied to jobs with your agency. Previously interested candidates will appreciate the follow up, and are likely to be interested in discussing another open position with your agency. Clink the link here to be shown a full breakdown of the LinkedIn Recruiter search filters.
Join Groups to Locate Candidates with Similar Interests
LinkedIn Groups are a great resource to make targeted connections with candidates in the exact field that your staffing agency is looking to hire for. These groups are specifically designed for professionals working within the same industry or with the same interests to share experiences, ask questions and build connections. These groups are especially useful to join when you are working a job that requires niche experiences, such as an electrical engineer with substation design experience. In this instance, it would be beneficial to join an electrical engineering group, and/or a substation design group. In most cases, you must apply to be accepted into these groups. Once accepted, post your job directly into the feed and reach out to members within the group that fit your requirements.
Create a LinkedIn Event to Showcase your Staffing Agency
In comes your solution to in-person events! Hosting a LinkedIn Event can be a valuable networking and marketing tool. The event organizer, or the host of the event, can invite attendees and speakers to get involved in a virtual meetup, seminar or workshop. These events can be hosted either by one profile, or your agency’s LinkedIn page. The organizer can opt to gate the event by requiring a registration form collecting names, emails, job titles and companies, possibly resulting in a new lead for your agency.
Consider hosting a LinkedIn event if your agency is launching a new software, rebranding, or launching an exciting new marketing campaign. Attendees are able to interact with the organizer in the comments section during the live stream. Here lies an opportunity for your agency to be personable, answer questions, and relay information in an exciting and engaging way.
With such a hefty subscription price, it is important to know how to get the most out of your Recruiter Seat. Consider implementing these tricks into your search routine and get ahead of the competition.
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