3 Lessons Your Staffing Company Can Take from Real Estate Agents
Have you ever stopped to consider how modeling the activities of real estate agents can help you grow your staffing company? There are many overlaps between how the agents and you can find prospects and clients. Understanding what some of the best tactics are can help your company expand.
IMPLEMENT THESE THREE LESSONS FROM REAL ESTATE AGENTS TO GROW YOUR STAFFING COMPANY.
1. Sustaining Customer Relationships Is a Necessity.
Real estate agents tailor their communications to each prospect and customer. The agents pay attention to who each person is and what their needs are. They organize all prospect and customer information and interactions in a customer relationship management (CRM) system. This allows the agents to send personalized emails celebrating the anniversary of a customer’s home purchase or sale, mentioning the latest activity in a neighborhood, or other industry-related news and events. The agents also send birthday greetings, holiday well-wishes, or other messages tailored to a prospect or customer. These tactics keep the agents top of mind when prospects or customers need to buy or sell a home. The same concepts can apply to finding prospects and customers for your staffing company.
2. Online Marketing Can Increase Your Customer Base.
The majority of real estate agents use the internet to find prospects and customers. For instance, the agents use videos to connect with prospects throughout every stage of the home buying process. They also provide educational content and value to help the target audience gain trust in the agents’ knowledge. The agents also market their services on the social media platforms their prospects and customers typically spend the most time on. The agents adapt their content to each digital channel to maximize reach and impact. Prospects and customers can Like, comment on, and share the posts with their networks for even greater exposure. These types of marketing can benefit your staffing company as well.
3. Referrals Are Key to Building Your Business.
Most real estate agents find the majority of their customers through referrals. The exceptional customer experiences that the agents provide result in their services being referred to customers’ family members, friends, and acquaintances. Earning referrals from customers who know, like, and trust the agents helps the agents increase their number of home sales and income. Examples of how real estate agents gather referrals include customer appreciation events, building a community through online connections, and sharing key market insights with potential buyers and homeowners. Other examples include coordinating marketing messages for the same individuals and asking for referrals after closing on a sale. You can use similar tactics to gain referrals for your staffing company.
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