3 Lessons Your Staffing Agency Can Take From Real Estate Agents

There is something good to be said about the way real estate agents conduct business. There are many overlaps between how the agents and you can find prospects and clients. Take a look at some of the strategic tactics real estate agents utilize that can help your agency expand.

1. Sustaining Customer Relationships Is a Necessity

Real estate agents tailor their communications to each prospect and customer. The agents pay close attention to who each person is and what their unique needs are. No two homeowners are alike, just as no two prospects are alike.

Similar to recruiters, real estate agents organize all prospect and customer information and interactions in a customer relationship management (CRM) system. Agents use the system to send personalized emails celebrating the anniversary of a customer’s home purchase or sale, mentioning the latest activity in a neighborhood or other industry-related news and events. The agents also send birthday greetings, holiday well-wishes, or other messages tailored to a prospect or customer. These personalized tactics keep the agents fresh in the prospects’ minds for when it comes time to buy and sell their homes. It is a fantastic method that recruiters can apply to their candidate searches. 

2. Online Marketing Can Increase Your Customer Base

The majority of real estate agents use the internet to find prospects and customers. This is done by using video content to connect with prospects throughout every stage of the home-buying process. Agents also provide educational content and value to help the target audience gain trust in the agents’ knowledge. They utilize social media across multiple different channels to support their marketing efforts, adapting their content to each digital channel to maximize reach and impact. Prospects and customers can Like, comment on, and share the posts with their networks for even greater exposure. These types of marketing can benefit your staffing company as well.

3. Referrals Are Key to Building Your Business

Most real estate agents find the majority of their customers through referrals. Good rapport and constant communication that the agents provide result in their services being referred to customers’ family members, friends, and acquaintances. Earning referrals from customers who know, like, and trust the agents helps the agents increase their number of home sales and income. 

Real estate agents gather referrals via customer appreciation events, build a community through online connections, and share key market insights with potential buyers and homeowners. These agents may also coordinate marketing messages for the same individuals and ask for referrals after closing on a sale. You can use similar tactics to gain referrals for your staffing agency.

There is much to learn about growing your staffing company by modeling how real estate agents conduct business and interact with potential clients. Sustaining customer relationships, focusing on online marketing, and asking for referrals all work for real estate agents and your staffing company.

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