Increase Your Leads, Increase Your Profits
Recruiting is changing daily, and understanding how to recruit using social media and other digital mediums. Whether you use the cold-calling method, LinkedIn, or email marketing, generating leads is a crucial component of increasing your staffing agency’s profitability. Finding leads takes research, time, and effort. Below we have listed low-cost actions that your agency can make to boost leads and profitability.
Cold Calling
Cold calling is the age-old way of recruiting and is especially helpful if your staffing agency mainly deals with contract positions. When speaking to potential candidates, ask about their previous roles and whether or not they were contract or direct hires. Take note of the employers that took on your prospect as a contractor. Then, look into the company and decide if they are worth pursuing.
In addition to being a platform for recruiting candidates, LinkedIn is also a great place to research and source leads. Make sure your profile is strong and accurately depicts your staffing agency’s brand and services. Connect with employees at the companies that you are targeting. Join LinkedIn groups that are related to the industry that your staffing agency specializes in.
Backfill the Positions
Take a look into the most recent company that a newly hired employee worked at. There’s a good chance that there is an open position that your agency can help fill. Pitch your agency as a good fit based on your familiarity with the position requirements and the company’s services.
Customer Referral Program
If you still aren’t seeing a good turnout from the previously mentioned methods, consider implementing a Customer Referral Program. Hone in on your ideal client and offer them a bonus or perk if they suggest a referral that ends in a new client for your agency. There is great value in referrals, so be sure to offer something of substantial value to your current client.
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