4 Easy Video Ideas for Staffing Agencies

Four Easy Videos for Your Staffing Agency!

#1 Personal Success Story 

Personal or organization-wide success stories are essentially a testimonial without the sales pitch. You are not using the success stories of the client but the heartwarming experiences of your own team. 

This can be even more powerful than a testimonial because viewers can hear, see and feel your team. They are able to hear firsthand from your recruiters or higher-ups that they do, in fact, keep in contact with clients beyond recruiting calls. You have the opportunity to show that your team cares and finds joy and fulfillment in placing a role outside of the money that the hire brings in. You are humanizing the entire experience.

#2 A Day In The Life 

This is an engaging way to show what life in the office looks and feels like for your recruiters. These videos can be done in a vlog or video blog type of fashion. Vlogs style videos have a personal feel, as they make viewers feel as though they are right there, experiencing your day alongside you. “Day in the life” videos are an opportunity to foster a deeper connection with your audience as you reveal a more personal side of your recruiters. 

Go a step beyond the personal life by introducing Meet The Team content. Bring in the vlogs again by showcasing a more relaxed way to get introduced to the incredible staff at your firm. You can blend these ideas by creating “A Day in the Life of the Sales Team,” “A Day in the Life of a Recruiter,” or “A Day in the Life of Staffing Management.” In a study from Google, 51% of people say they need to learn from people. The moral of the story, people like to learn from people by watching them! 

#3 Testimonial 

The significance of testimonials cannot be overstated, as they not only showcase the authenticity of your services within the industry but also instill confidence in potential clients seeking reliable staffing solutions. Wondering how to harness the potential of testimonials effectively? Consider reaching out to a client with whom you share a particularly close and successful partnership.

You can request them to provide a brief video testimonial from a personal perspective, either through a front-facing camera selfie or by visiting your office. By capturing their genuine experiences and satisfaction with your company, these quick video snippets can be powerful endorsements, reassuring other businesses of your expertise and professionalism.

#4 Industry Trends 

Report on what’s happening in the industry that your staffing firm recruits in. This content gives you authority and provides social proof to viewers that you are ahead of the game and a leader in the field. It is also an opportunity to provide educational content for viewers, which in and of itself holds excellent value. 

Keep it short, sweet, and to the point. These are great for cross-pollinating between Instagram, Facebook, and TikTok.

Check out our weekly take on providing industry trends on our Madison Resources Instagram page. We are always sharing trending audio and video inspiration. Check out @madison_resources!