Recruitment Strategies for a Talent Drought

Are you feeling as though the market for qualified talent is shrinking? Maybe you haven’t been attracting as many candidates as you have in the past. It’s time for a self-inquiry as to whether the talent just isn’t there or if your agency might be too rigid in its requirements.

1. Revamp your Current Job Postings

Come back to your previous job postings with fresh eyes. View these postings as advertisements seeking qualified talent. What are the main areas of interest that you could highlight that would benefit a potential new employee? Try drafting different versions of the same job posting. A different way of phrasing something can attract an entirely different audience. 

2. Boost your Social Media Content 

Social media is becoming a game changer in the staffing industry as a way to create daily contact and communication with your clients and prospects. Take inventory of how well your content engages with your current following. Are you promoting your posts or running any ads? It might be time to invest in new tactics to boost engagement and the overall reach of your social media platforms. For some social media inspiration, view industry insights here.

Related Read: Social Media Recruiting: Why It's Important and The New Wave of Recruiting 

3. Conduct an Overall SWOT Analysis of your Agency

If your agency is not already implementing the SWOT tactic, now is the time. SWOT stands for strengths, weaknesses, opportunities, and threats. This analysis highlights where your business is thriving and helps you develop a strategy for overall improvements. You can conduct an overall SWOT analysis of your agency or take it to a micro level by analyzing only how it attracts and interacts with potential and current talent. Use your findings as a guide moving forward. 

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