How to Future-Proof Staffing Agency

Three Ways to Ensure A Successful Future for Your Staffing Agency

Maintain Your Customer Pipeline 

Give your prospect consistent attention throughout the entire sales cycle. Show them you care through emails, phone calls, a lunch invite or even a quick coffee meeting. People just don't go above and beyond like this anymore, and there is an opportunity for you to stand out.

Practice every week!- Be sure to set aside time each week to follow up and move them closer to conversion. It is always useful to mention and emphasize your desire for customer referrals. Take note of the language your top candidates use and what their activity looks like on platforms such as Instagram and LinkedIn. What businesses are they connected with? What are their interests outside of work?

Use this information to optimize your marketing channels to reach your target accounts and generate leads. This includes investing a reasonable amount in your content and demand generation programs. For instance, you may run ads on social media that are highly targeted to your ideal customer persona.

Use Opportunity Data

What is opportunity Data? Refers to information and insights that businesses or individuals gather and analyze to identify potential opportunities for growth, improvement, or success. This type of data is often used in various contexts, such as sales, marketing, entrepreneurship, and investment, to make informed decisions and take advantage of favorable circumstances. Pay attention to signals that a company may need to hire soon!

Labor Market Signal Examples: Employee departures, funding, layoffs, open positions, leadership changes, product launches, and mergers and acquisitions are all signs of potential hiring opportunities. The same goes for new hires, company awards, earnings reports, partnerships, initial public offerings, and promotions. Depending on budgets and priorities, these companies may be in need of your staffing services.

After all, businesses experiencing growth need the right talent in place to reach their objectives. Be sure to develop a strong relationship with each organization’s decision-makers, and HR leads to proactively talk about potential job orders. This is yet another reminder that it is always a good idea to make new connections and nurture long-standing ones. 

Showcase Customer Testimonials

Include customer testimonials and success stories on your website and in emails to prospects. Testimonials provide social proof that your staffing services are effective and high quality. Because prospects regularly hear pitches about how valuable a firm’s services are and how trustworthy the agency is, prospects are more inclined to believe and act on information that your customers share versus the recruiter trying to onboard them. Having access to these customer experiences brings to life the value your staffing agency provides. As a result, prospects are better able to visualize themselves using your services and finding success too. The number's speak for themselves! 

How to Ask for Testimonial

Ask your customers and clients to write or record video testimonials about your agency.  Ask your customers to show prospects why they are pleased with the quality and value of your staffing services. Having them share a personal touch or accommodation that went above and beyond the expected is a wonderful idea. Connecting on a deeper level builds trust and credibility, which encourages prospects to do business with you. They can see how you solved a problem or overcame a pain point for another company and can do the same for them. Need some ideas to create powerful video content? Check out video testimonial examples!

There aren’t many businesses that set out in the hopes of only sticking around for a couple of years. It is important to implement these practices in the early stages of your staffing firm. Start today and plan for the success and well-being of your staffing firm, clients, and recruiters. For more growth insights, sign up for our newsletter!